Grow Your Business

withStrategic Marketing
         Leadership

Say goodbye to scattered marketing efforts and hello to a clear, effective growth plan built around your business.

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Help Businesses Grow
With Strategic Marketing

Most small and mid-sized businesses reach a point where marketing becomes overwhelming.

Tactics feel disconnected

Growth stalls

The “try everything” approach stops delivering results.

That’s where we can help.

We offer customized solutions to address your unique business needs. We become your strategic partner — providing senior-level guidance, direction, and leadership without the cost of a full-time executive.

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Personalized Approach

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Strategic Planning

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Goal Oriented Solutions

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Efficiency Optimization

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Customized Action Plans

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Expert Guidance

Fractional CMO & Strategic Marketing Consultant
Services to Support your Business

Diane Villegas

Fractional CMO Leadership

Get dedicated marketing leadership tailored to your business. We develop your strategy, oversee execution, and ensure every effort supports your long-term goals. Perfect for businesses that need expert guidance — not another tactic.

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Comprehensive Marketing Strategy Development

Stop guessing at what might work. We evaluate your entire marketing ecosystem, uncover gaps, and build a roadmap that aligns your messaging, audience, channels, and goals.

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Marketing Operations Management

From managing marketing teams and contractors to optimizing tools and workflows, We keep everything running smoothly so campaigns launch on time and deliver results.

A hand places a yellow, rounded-edge square tile—symbolizing marketing—next to three other tiles (white, brown, and green) arranged together on a white surface, suggesting a thoughtful strategy.

Brand Positioning & Messaging

Clarify what makes your business different — and communicate it more effectively across all channels. Stronger messaging = stronger marketing.

Three people meet at a table with documents and glasses, reviewing a marketing strategy on a laptop displaying a pie chart and bar graph. One partner points at the screen while the others listen and observe.

Campaign Planning & Execution Oversight

Whether you’re launching a new product, entering a new market, or scaling growth, we design and oversee campaigns powered by research, strategy, and measurable outcomes.

Five wooden circles on a blue background form a pyramid, symbolizing marketing strategy. Four lower circles have blue arrows pointing upward; the top circle has an orange target. The middle bottom circle’s arrow is orange, highlighting the key partner.

Audits & Optimization

Get a clear understanding of what’s working, what’s not, and where you’re overspending. We help you streamline efforts, reallocate resources, and maximize ROI.

Big Wins,
Straight From Our Clients

Read what our clients have to say about their experiences and the success we've helped them achieve.

"Diane’s a real pro and a peach to work with! She knows the local market exceptionally well. She’s diligent and always on time. And she’s creative—writing great copy and coming up with innovative marketing ideas to bring Shakespeare to a broad audience.

I hope to be working with her again in the future, and I recommend her to anyone thinking of doing so. You’ll love the process and the product!"

D. Richard Jones

Executive Director, Vortex Theatre

"Diane is terrific to work with. She was recommended by another marketing professional and I'm very glad our dealership is working with her. Diane's ability to whittle down all the marketing offers & choose what we need to develop a budget is valuable experience. She is open and creative, a real pleasure!"

L. Early

Finance & Marketing, Indian Motorcycle of Albuquerque

"Diane is a dream to work with, I love her passion and energy to make your goals come to life. She is truly the whole picture person I needed with all the scatter collection I have going on to allow for me to focus on being a Chef while she helps me with strategy. I highly recommend her to anyone who needs a light in your tunnel vision."

Chef J. Davis

"Big Picture Marketing Strategies was professional, proactive, and easy to work with.

Diane created a roadmap for our event and a budget for us to follow; we were extremely impressed with her commitment to keeping us on track - with both our goals and budget.  It is a rarity in today’s world to work with a company that is as committed to positive outcomes as BPMS is. I could not endorse them more highly."

S. Wright

Owner, Southwest Sterilizers

"Diane’s work for Reelz was outstanding. She brought a fresh perspective and creativity to the company that effectively drove our external communications strategy and messaging tactics to clients and prospects. Further, she radiated a professionalism and attention to detail managing calendars, budgets, and outside vendors that was appreciated by support staff and senior management alike."

J. deGarmo

SVP of Distribution, REELZ Channel

“The work is prompt, thorough and complete. They give their clients the care they need. I recommend highly.”

D. Norris

Executive Director, NM Film Foundation