Marketing That
movesYour Business Forward
What is marketing, really? It’s more than a campaign, a logo, or a catchy tagline.
At its best, marketing is about building meaningful, lasting relationships—with your prospects, your customers, and even your internal team. When everything is aligned, your entire organization becomes a confident, consistent voice for your brand.
That’s where real growth begins.
At Big Picture Marketing Strategies,
we help organizations bring clarity and structure to their marketing.
We partner with you to define your brand, identify your audiences, sharpen your messaging, and build both external and internal strategies. Together, we create a comprehensive, actionable plan designed to support your business goals and drive measurable results.
Many businesses know marketing is critical, but don’t have the internal resources or leadership capacity to manage it full-time. That’s where we come in. As a marketing consultant and fractional Chief Marketing Officer, Big Picture Marketing Strategies provides senior-level guidance, strategic planning, and execution oversight, without the overhead of a full-time hire. This allows your team to stay focused on running the business, while we keep your marketing moving forward with purpose and precision.
How We Work
Your Success is Our Success
We collaborate closely with you, tailoring our approach to your goals, your team, and your budget.
Creative Ideas
Strategic doesn’t have to mean boring. We blend smart strategy with creative thinking to help your brand stand out and make a lasting impression.
Customer-Centered Approach
We measure our success by yours. Clear communication, responsiveness, and results-driven thinking are at the heart of everything we do.
Meet The Founder
Big Picture Marketing Strategies was founded by Diane Villegas, a seasoned marketing and communications leader with over 30 years of experience. Diane has worked across a wide range of industries, including non-profit, tourism, medical devices, software, film, theater, and telecommunications, giving her a unique ability to adapt strategy to different business models and markets.
In addition to developing marketing, sales, and communications strategies, Diane brings a strong business mindset to every engagement. Her expertise includes forecasting, P&L management, budget planning, and a deep understanding of sales and operational dynamics, making her a trusted strategic partner at the leadership table.
Diane holds an MBA from the University of New Mexico’s Anderson School of Management and is a recipient of ABQ Business First’s “Top 40 Under 40” award, recognizing New Mexico’s top young business professionals.
